Interview with founder and author Lisa Hyde. Lis is the founder of The Confidence Crown and a health and beauty expert as well as an advisor to next-generation entrepreneurs. Her recently released bookBE #StrongHER - A Guide to Building Confidence is a workbook illustrating how readers can implement her strategies and techniques in building confidence.
This podcast series is hosted by Patricia Kathleen and Wilde Agency Media. The series interviews women (& women-identified & non-binary) entrepreneurs, founders, and gurus across all industries to investigate those voices in business today. Both the platform and discussion are designed to further the global conversation in regards to the changing climate in entrepreneurial and founding roles.
TRANSCRIPTION
*Please note, this is an automated transcription please excuse any typos or errors
[00:00:07] Hi, my name is Patricia Kathleen, and this podcast series will contain interviews I conduct with female and female identified entrepreneurs, founders, co-founders, business owners and industry gurus. These podcasts speak with women and women, identified individuals across all industries in order to shed light for those just getting into the entrepreneurial game, as well as those deeply embedded within it. Histories, current companies and lessons learned are explored in the conversations I have with these insightful and talented powerhouses. The series is designed to investigate a female and female identified perspective in what has largely been a male dominated industry in the USA to date. I look forward to contributing to the national dialog about the long overdue change of women in American business arenas and in particular, entrepreneurial roles. You can contact me via my media company Web site. Wild Ducks agency. That's w i. L. D e. Dot Agency or my personal Web site.
[00:01:20] Patricia. Kathleen. Dot com. Thanks for listening. Now let's start the conversation.
[00:01:30] Hi, everyone, and welcome back. This is your host, Patricia. And today I am sitting down Lisa Hyde.
[00:01:35] She is the founder of the Confidence Crowd and a health and beauty expert, as well as an adviser to the next generation of entrepreneurs. Welcome, Lisa.
[00:01:44] Thank you so much for having me on, Patricia. Screech Absolutely.
[00:01:47] I'm excited to climb through everything that you're doing for everyone listening. I'm going to read a bio. Only said it really quickly.
[00:01:52] A roadmap of today's podcast will follow the same trajectory as all of these, which is we will cover Lisa's academic background and early professional life, and then we will turn to unpacking her current endeavors and company and all of the pursuits within the confidence crown and nuts and bolts all the way until the ethos of the company. Then we'll turn to the goals that Lisa may have for over the next three years, scaling expansion and brand changes. Any areas that she foresees, any changes or evolution. And then we'll wrap everything up with the advice at least we have for those looking to get involved or follow her or kind of mirror what some of her company's successes have been. A quick bio only cell at Lisa Hyde is a serial entrepreneur, beauty, health and wellness expert and founder of the Confidence Crown, a lifestyle brand and weekly podcast delivering authentic and compelling content for women as a motivational speaker and inspirational coach. We say uses her infectious energy to empower women to become the queen of their life, a form as a former Hollywood talent agent and manager. Lisa traded her corporate life for more time and financial freedom through her work as an independent consultant for the North America's number one skincare brand, Rodan and Fields. Now she is able to live freely and most importantly, help women across the globe pursue their passion of owning their own business while improving their competence inside and out. Lisa resides in Los Angeles with her fur baby Weegee. For more information, visit the competence crown dot com. And I'm not sure if I said his or her name, right?
[00:03:26] No, you did that perfectly. I would thank you.
[00:03:29] And I was like, oh, my gosh, which virus? Now, that's fantastic. That was spot on. And he is witty. And he's fabulous. He's fantastic. What brand would broad brand. He's superior.
[00:03:43] What breed? A Chihuahua rat terrier rescue.
[00:03:48] And honestly, the sweetest guy in the whole world. And he just turned twelve.
[00:03:53] Thanksgiving and night. Yeah. He's a fifth rescued, but by far the best. He's just fun. Really, really smart. And just makes my day. He's not. He's such a good guy. He sounds small. He sounds like a smaller swallowing. Fourteen pounds. But he's got these long legs so he tricks everyone. People think he's a lot bigger, but he's a mighty with his bark.
[00:04:20] And that's what counts, right. Yeah, absolutely. Well so will you cross into. Before we jump into like everything that you're doing right now.
[00:04:27] I know you've got some exciting stuff happening on your horizon as well, but were you close to your academic background and your early professional life so you can get a feel for where you came from?
[00:04:37] Sure. And I thank you for asking because it's funny. People don't want to know, like, well, where did you start?
[00:04:43] This is a long road. I will try to make it short for you. But I grew up here in L.A.. I'm a third generation Los Angeles now, but also a third generation talent agent. So I had my eyes on being an agent from a very young age.
[00:04:56] At five, I sort of scribbling the logo of the company I wanted to work for. Well, so my whole path was how quickly can I get into the mailroom to start one of the hardest jobs I've ever, ever tackled in my life.
[00:05:13] And it required a B.A. So I went to USC. I actually graduated in four years. It took me 10 years to pay off, but I did it.
[00:05:23] And I'm old school, S.C., so no, no thinking. I'm part of the new crew.
[00:05:30] No one paid anything to get you in there. No. On the serious OGE. No, I got it.
[00:05:34] Took me 10 years to pay off. There were no no bribes happening. But I love the school. I knew again I was gonna have a career in entertainment. So I actually went there to look for anything else besides entertainment to interest me. And in fact, except for Austin sociology class that happened with a visiting professor from Harvard. I was pretty gung ho and took.
[00:06:01] Everything I could to study and, you know, just get done in four years. But ended up with a film minor so I could learn about my clients. So I want to kind of understand their side of it. And the passion was there. I started in the mailroom at William Morris.
[00:06:17] A week after I graduated, which is boot camp. So. They don't teach you what I want to do for her, hear her in any class. There's nothing in school you can learn. I could have gone to law school to maybe get some more. Excuse me. Apologize. Better negotiating tactics. Yeah, but truly, it's a job that you learn on the job.
[00:06:43] And part of that is why you saw it in the mailroom, which is again, the lowest rung you are.
[00:06:49] Is it literally the mailroom or is that it? Is that Apple? Oracle.
[00:06:52] No, it is literally the mailroom.
[00:06:55] And you get promoted to dispatch, which means you actually get a car and you can drive around town and deliver scripts to clients or to studios. But no, you were in the mailroom.
[00:07:05] You it's part of it is it's it's it's funny. It's like this whole Hollywood history. You go through the mail. Not that you're breaking any laws, but you want to see contracts.
[00:07:17] You want to see communication between agents and studios or clients. And so before you turn him, before you hand in their Daily Mail, you actually are going through it. And that's that's part of how you learn. And then you try to befriend and find your mentor in one of those agents. And it's divided into departments. So I was very, very Oji. And I always wanted to be in motion picture talent because of my vision of life, was to have my client getting her or his Academy Award and thanking me for on that.
[00:07:52] Yeah, it's about my mother. Right. Right.
[00:07:57] So unfortunately or fortunately, I had such as crazy tunnel vision about motion picture talent. The agency was going through a huge change of the time. Television was actually picking up speed. Actors, film actors were finally getting to start to kind of like transitioned to doing TV. And so I'm like, it's such a period where things were changing.
[00:08:17] That probably took me a little bit longer to get through what I wanted to do. I could have picked an easier route, like jumping on the television or jumping into commercials or something else. And I was like, no, I need professionally trained.
[00:08:32] So, you know, some of it was I remember that, though. And I actually look, I come from an old film family myself.
[00:08:40] My father did documentary filmmaking in the 80s. And I recall thinking, why are they switching over to DTV there? There's also there was a snobbery in my figure attached to it. There was like a minute. And no, she does not do that kind of acting. She is a strictly film actor. Like you should not be seeing her on primetime. She should not do a cameo. God forbid a commercial.
[00:09:02] Well, know everybody has found their cash cow. It really was a classist, kind of like weird.
[00:09:07] And I never knew if it was in my head or not, but.
[00:09:10] Oh, no, no. And this will be weird. The industry fought it as well. But you started to realize the television department was doing packaging and they were starting to make more money than the motion picture town department. You're like, mm hmm. Maybe there is something in this, because if you're packaging its meaning, you're you're representing the showrunner and the producers and the talent. So you are double and triple dipping and that is how agencies become so lucrative. And you know, we had not only this is a horrible representation of sorry if I'm offending Cosby. Right, Bill Cosby, but we had the show, The Cosby Show so we can show runners, the writers.
[00:09:51] And so you can imagine that the cash cow that that was at the same time, at the same time we had. Actors like Kevin Spacey, who is coming from Broadway and starting in film and, you know, these are also horrible examples, I just realized it. Oh, my gosh.
[00:10:09] My background, my my era is nine, really. I do have a lot to me, too. I am bad history.
[00:10:18] It is in my bio as well, because that was the era that I was there. Yeah. I can't believe the two examples I just gave you. Hang on. It was also tons of womanpower. Ashley Judd, Mira Sorvino whistleblower, actually. Oh, good. I see. And can I tell you, these were my clients at a time and they did not say anything. Wow. They didn't tell. So that's a whole other episode.
[00:10:40] I'm sorry, but I know now. And yeah, you're texting them.
[00:10:46] And you know how powerful he is. I heard the horror stories from my friends who worked at Miramax like I knew what was happening there, but my clients weren't saying anything. So unless they tell you. Yeah, I don't know. And then. Sometimes it was kind of like, well, are you it. It was happening to me. And it was happening to them. But none of us really saw what was happening at the time because the threat was and this was for me and for them. If you speak up, you're a woman. You're going to be blackballed and you can say bye to your career.
[00:11:23] Of course, that's that to me as an agent dorm environment, aping everyone calm, keeping the masses like quiet is it's a very delicate dance with a lot of moving parts.
[00:11:33] Know, I was I was told point blank if I wanted to stay in entertainment, keep my mouth shut, if I was going to pursue a lawsuit. I could say goodbye to my career. Yeah. I wasn't ready to walk away. I kept my mouth shut. So how long did you spend in the mailroom before you found your. Did you find her?
[00:11:53] And I did. I did. I'm sorry. I said jump way ahead of the times.
[00:11:56] So, yes, I found a mentor. She was a few years older than me, which was great. We're kind of close in age. She was really into this developing young talent, which ended up being my specialty as well. And we just had a great time. So you go from Traini like mailroom to being an assistant and you're on someone's desk and then you're a junior agent and then you're an agent. But the whole time. Agency world is about bookings, so there's a very short window to how long your client survive. So if they don't pop in six months, you have to let them go. And I was seeing this cycle and I'm like, this is so funny. I would go deliver scripts to one of my childhood crushes, George Clooney. And he was still doing television. Right. He hadn't really made the break the leap yet. And so I had this like young actresses who were breaking through. And then like Kevin and George and these actors who were transitioning. But it was not just a really, really weird period. But what I noticed was like when I would go find someone who I thought was really talented, like someone I went to school with name Will Ferrell, and I brought him in, is like that. That was the first kind of one to sign. And the comedy department told me I was off my rocker and he wasn't funny. I was like, OK. He's the only guy because we'd be left. And here's the other instead. So it was funny.
[00:13:29] Is that really quickly, is that formula? The six month formula. Is that unproven or is it just. OK. Cause I was like I feel like it's malleable. Like I feel like some people took longer to pop.
[00:13:42] As you guys were saying, just seeing it from an outsider point of view, there are people that have had careers in Hollywood that it seems like it took a good six or seven years before it kind of came into fruition to.
[00:13:53] Oh. And this is again, I'm into the developing of town. This is a long road. So the popping is you've got about six months for the clients to pop. They've got a book. You're a booking agency. If they're not booking, they're not making money. You have to let them go or you hip pocket them and you you continue to try to grow. But what I realized I needed to transition into management because I loved the development process. I love taking that raw talent and helping them find that career goal if they wanted. So Jimmy Fallon is a great example. He came to me when I was a manager, fresh off of an open mike in upstate New York. My office manager said, you have to meet this kid. I'm like, okay, send him out. And we did. And we're like, oh, he's adorable. SAT down with him. He knew exactly what he wanted. Like, I want to be on SNL. I love Adam Sandler and I want to be on The Tonight Show. I want to be the next Johnny Carson and I'm not sh*tting you. And I said, excuse me, I'm not kidding you. And I say this, but he he knew his path. That was rare. People came to me. They one does fascinating stars. And I wouldn't be famous by. But the ones who like new like James Gandolfini, like I know what I like, these guys were serious. It was awesome. Awesome, Felicity. I can't believe how many bad names I'm throwing out, you hear?
[00:15:15] Good. I like it. It's amazing. Who's who. But I feel like I have the Hollywood moment. So you you manage it with my love.
[00:15:22] And I did that from twelve years. It was only the agency for a couple of years. And it was so funny because it had been that pursuit of like what I had to do, had to do, had to do, I had to do it. And then I was there and I was like, I don't like it. Like it wasn't it did not bring me joy.
[00:15:37] When you said that my condo. Yes.
[00:15:40] Did you. When you say management, did you matriculate all the way through becoming like a senior top agent and then go into actual being like these stars managers? Or is there a difference? I think I'm confused about the term.
[00:15:53] That's OK. So it doesn't matter. But there is kind of a ranking. It really goes to like how big your client list is, how many studios or networks are covering as an agent. But again, I only ended up doing two and a half years in the agency world. Then I was a manager for the rest of my career, which is another 10 years. I was in production for a minute and it was too boring and went on.
[00:16:12] No difference between being someone's manager versus their agent.
[00:16:16] So that's the developing of talent, right? I could take somebody raw, a comedian, and I could like working with Jimmy. Right. He had zero credits. He but he was talented. He had a very strong Y. And so we would work on his set for his audition for SNL and we would have him meet all the casting actors in town and get him bit parts so he could have real success. Then you had to submit a real. And he start to create credits and that is developing of talent. Now, Ashley Judd is another great example. She was a young actress coming off of an indie. That she was already getting great at Sundance or. Whatever vessel at the time of recognition. And so then you're transitioning her from independent features into full length features. Right. And two studio features where money is.
[00:17:08] So that transitioning was what I was really loving and being able to take someone as a manager. Listen, I worked for free for years. Right. And then they pay you a commission when they book something. So you have to believe in these people, too, because you're investing years of time and probably not getting paid. So it's it's it's definitely like a different road. But as a manager, you also have the opportunity to be a producer for your clients. So I had some great writers and comedians. Funny, funny, funny women who were awesome writers, who wrote their own roles. So I got to help them, you know, produce projects as well. And so, yeah, it was very creative, super fun, always challenging.
[00:17:54] Then 9/11 happened and. Everything, obviously, the whole world changed. But in this world, everything that was this studio project got put on hold, which means you're not gonna get paid. There's even like client deals where they're put on hold with a with a studio so you can be an actress and get paid to do nothing for a season so no other network can have you. So anyway, all those kind of things went away and reality televisions are to come in and coming from my oji world. I was not on board with reality television. Never were my professionally trained clients. They were like mutts. You want me to do what I like? It's kind of scripted and not scripted. And so. There was a big decision to be made and we were I was watching just the whole climate change and where things were going, and it was a really kind of dark period. And then it got doubly dark for me because my mom became ill and I actually closed my management company to become her caregiver. So this career that I had spent my life, I want to say basically on it stopped abruptly and I had to just completely. Switch gears. I mean, my my brain went from caring for thousands of people to caring for one specific person.
[00:19:21] Yeah, it sounds like the ethos of the confidence crown was taken from your experience, helping people cultivate themselves, though, like when you talked about what you loved most about managing, you know, was helping people realize their dreams and kind of come into that clarity.
[00:19:37] When did you watch it? When you launched the confidence crown?
[00:19:41] We are only two years old a year and a half ago. OK. So I don't think I don't think we're two years old yet. Sorry. That's so funny. I mean, a year and a half ago. And oddly enough, when I think back of history, of who I am, what my background is, I have been doing this my whole life. I have. I was a fixer and a caregiver my whole life. My parents got divorced when I was two. I was always taking care of my mom in in different ways. I was always the adult and so the caregiver part of me and the fixed part of me. From elementary school on, I remember I used I used to call it like taking like wounded birds or something like I could I would fix my friends, I'd fixed my boyfriends.
[00:20:25] I was fixing everyone around me. Yeah.
[00:20:28] And it didn't really click into a few years ago when I started actually working with coaches for the world I'm in now, where I was like, holy crap, I've been doing this my whole life. I just never gave it that title I used. It was called a mentor back then. Right. Yeah. Agent or your manager. I was your mentor. I did. Wasn't your coach know the coach was the acting coach. So it's so funny. The title didn't even make sense to me until a couple of years ago.
[00:20:58] And I was like, oh, crap, I've been doing this for free for, you know, it's time to make some money off of that. So can you kleiman's through like what the like the core tenants of how it's built. You're a coach, but do you have like kind of like a structure to what your company offers your clients or how that all is formed.
[00:21:18] Yeah. So again it came out of a need to help eight. Eight and a half years ago of drug sales, business fell in my lap and I was a huge skeptic and really resistant and was but I needed something because I had gone through this big loss, not just my mom. I've been a caregiver now a second hand from my grandmother. And so I was I was in a dark fog and didn't know what or where to go.
[00:21:46] Obviously, far gone from entertainment. I didn't really have a direction that B.A. doesn't get you anything in the real world. And I actually gone back to school. I was trying a new career in health care when it landed on my lap. And it was amazing timing. I had four months left in my program. I didn't like it. I just lost my grandmother now. And I was actually in panic attacks. And I was like, I can't tell anyone. I just spent forty two thousand dollars going back to school to get this degree. And holy crap. I don't like this. And I had skin issues at the time when my mom got sick. I got adult cystic acne. I got treated by my dermatologist who got rid of it. But then that left me with my plasma, which is a brown, patchy, hormonally charged issue.
[00:22:35] On your skin. It looks like you have dirt sometimes women get when they're pregnant. I didn't have a baby to show for it. It was just a mess of hormones. Yeah, and medications. And when the products were introduced to me in this brand was introduced to me. One of the things she said to me actually two one I could do it as a hobby was like ding, ding, ding, because I'm gonna hate my new career. And to the products are going to work. And I was like, sure, wink, wink. Nothing works. OK. And in three weeks, it's going to change dramatically. A bunch of nurses tackled me at the hospital. What are you doing, what are you doing? And I realized, oh, I've been washing my face of this new stuff and was so bizarre because, again, I didn't know what I was getting into. I just knew that I was seeing some changes. They're seeing changes. Now they want to buy products from me. And I realized, oh. But just keep sharing this stuff. There could be something here, and that was honestly this. That's how this all kind of came about.
[00:23:35] So I started building this business and I would have a business partner and then I have more clients and another business partner. And it was interesting to see people who. Ran with it. And people who would get stuck. And I'm talking about professionally educated women who in their day jobs are mavericks. The minute you put them in charge of their own side business, they are terrified by people's opinions and suggestions and thoughts. And I started to watch them kind of go flat like that light, that spark. They had the reason I wanted to work with and the reason I want to mentor you, because I see the special thing in you. You can do this. They would just kind of go flat and the deer in the headlights. And I'd lose them. So I started kind of keeping notes and trying to figure out like, what was the common denominator? Novenas. These women lacked confidence in themselves. Every limiting belief, every every crazy, tragic, bizarre thing that you were either imprinted with at birth or happened to you on the playground, at school or from some boyfriend or someone important in your life that said to you as you were developing was actually showing up later in life with these women. And I was like, what is going on? Yeah. I, I don't I don't laugh at it cause but I laugh because I'm like I have been through the wringer and I, I'm so used to people telling me no, I came from a career of where you're told No. Every single day. That's just part of business. Why are they getting paralyzed. So. The confidence crown really was created as a way to structure. A path and a habit, a discipline, a way for women to get over it and to realize that they have the qualities, that they are superior. They are worthy. They just have to listen and and, you know, feed their mind, their body and their soul. And that is what they've given up on. And so it's it's interesting. It helps you in business. It helps you in life, helps with your relationships. You're not taking care of yourself. You're not winning. And it's just so many failures in my life gave me a story to be able to adapt and help that person understand that I understood it. And the empathy and the kind of intuitive behavior I have as well. But the empathy is strong. I feel people's pain like again. I had that adult acne. That was rough. Like, I get it. And Malaysia was like a horrible side effect. Like, really, really. The cystic acne is under control. And now I've got this. It was it made me close down on conversations with people. I didn't want to have eye contact with people. I didn't believe in myself. And I wasn't used to that. Mm hmm.
[00:26:46] Is there a down in fields like tight into the confidence crown? Is it. Like part of what the company functions off of? Or is it more of a separation?
[00:26:54] Is it in addition to your ego in addition to it? I just happened to have learned a lot about women's behaviors in particular. There's men too. But women in particular. And what was what was keeping them from succeeding? And that became kind of like this passion of mine. No, you don't have to be in business with me in network marketing side. But, man, if you want to if you want some good products and you want to have a side business, that's really simple to create. I'm here for you.
[00:27:28] But also, I learned how to say that the company from my my British friend. Is it. How do you say Redan infields. Is it. You said it perfectly OK. She says, Doctor, I don't know why we're dying.
[00:27:39] No. Exactly. Now, there is a road around that I think is just.
[00:27:45] Road in a road. There is the high end department store. So Dr. Kathy Fields and Dr. Katie Redan are the creators of Proactiv. These dermatologist have been buddies and friends for 30 years since they went. They were in Stanford together doing their residency, and that's why they created proactive. And then in like 1990, they started to get rid of their shares and sell it off. And they finally completely separated themselves. And they created this legacy brand, which is just their name, brand and fields. And it is really addressing the issues they were seeing in their clients and their patients offices because sorry, their doctors patients and they were seeing what was happening as they were used to treating acne. But the acne user has grown up and now she or he are dealing with some other issues. So this became an anti aging. Brand. And it's been fantastic.
[00:28:43] And it does help all kinds of skin, and I, I don't need to sell it. It sells itself. I mean, it really. Again, my skin has been crazy different. I just turned 50. So I'm like, really, really happy that I found this when I did because it got me over the hump of some crazy aging issues that I wasn't expecting. And. Again, it's a great lucrative income, I mean, it is the background of what I do. I mean, it's I work from home. It enables me to do that and enabled me to pursue starting a podcast, branding the confidence crown, writing a book. I mean, everything I do now is because I did that. And so the great vehicle.
[00:29:28] Absolutely. Well, I come from my great Aunt Delilah was one of the like back in like the fifties was one of the first, you know, believers. And she made millions on network marketing for, like Mary Kay.
[00:29:44] Some of the old Brasi.
[00:29:46] And so and what it enabled her to do, though, because it's kind of hysterically tragic. Her husband was not much. He suffered from alcoholism and things like that and just wasn't much of a producer, a contributor to the household. And so at an age when women weren't able to do much more than allowed more to do than be a secretary. She was making millions of dollars off of doing what women's business is. At the time, people had really undervalued, which is networking with her.
[00:30:18] You know, and yes, she but she made a killing.
[00:30:21] And the story is one of my favorites because it kind of opens up this idea holds true across what you're kind of what you're explaining as well as if you're looking for something to augment, and especially with people who are entrepreneurs, you know, the concept of needing flexible time and still providing for yourself and and perhaps a family. You know, you do need to look towards those businesses or a setups that are slightly different than the corporate nine to five, you know, totally. So it sets up that kind of a paradigm as well. But it is there. There are offshoots to that where you have to be the self driven person. And it sounds like the confidence crowd was built out of like this, people who can't run their own show. You know, right away it's like this. Like what happened there. Where's the disconnect? You're such a powerhouse when you're working for corporate or when you when you've got, like, this mommy or daddy to answer to. But when you become your own boss, suddenly everything kind of fades and your heart goes out the door.
[00:31:15] They get a tough couple of no's side glances from, you know, people close to them. And they freeze. They freak out. And I'm so impressed by your aunt. Like, that is such an awesome story. Again, I was the skeptic, right? I, I am from again, the olds keep saying, oh, gee, world, you go to college, you get a degree, you work in corporate and then you retire. Now the ability to make millions was available as an agent. But not it's not your salary. It is your bonus is your bonus was like triple your salary. Right. So you have the potential to earn a lot, but you also potential to earn zippo.
[00:31:57] And as a manager, when there's no salary and you are simply working off of street commissions, you learn to hustle and you you know that. It's like it's like betting full time. Right? You're like at Vegas and the stakes are high and you're gonna have some years that are great, some years that are horrible and that's just normal. So I think for me, the transition into this world, even though I was again, I keep saying I was a skeptic because I pyramid scheme and all the crazy things that I heard of. And there were a couple of companies who are based here in L.A. that were going there, were having horrible lawsuits. And I was like, really? How is this any different? But you go back to who created this brand and who these people are. And this was a retail brand that was super successful. And they just wanted to reach the masses because at that time there were not.
[00:32:47] And there still aren't enough dermatologists per capita for people, for humans. And the way insurance used to be even more than it is now, which is you have to go to your primary to get the referral to see a DERM. So for them, they were like, we had to just make this easier for people. We're going to do the same things we're doing in our office and we're going to create them for home. And they're entrepreneurial and they love supporting women in business. So it became this very positive environment. I went from negative, Nancy, you know, agency world where no one helps you to being in a world where there's a bunch of women, there's men, too, but a bunch of women who were there cheering you on, helping you out, supporting you, giving you ideas, recommending things. And you're like, where was this when I was growing up? Why didn't they teach us about this in college? I wish I had known about this is the best part. If I had only known about residual income in college, the only people I knew who received residual income were my active clients who refused to pay me on those checks for the gig. But they do not give you the residual income that residual income paid for their houses that paid for their kid's tuition. That's where the money is. So once I understood that that's how this business model works, I was like, oh, my God. Bring it like this. Fantastic. So I do find it interesting that people still have a negative connotation. I do think it's interesting that people don't see it, again, as this flexible opportunity, particularly for a career driven woman who maybe wants to take time out to be at home with their kids or has left that career, has been home as a mom and then isn't feeling like she doesn't know herself anymore. Right. She's been talking about diapers and poop for too long and she's like, can I have an adult conversation? And a lot of it is just community. When you're home and you're taking care of your kids, it's hard to see your girlfriends. You're not getting that time. So this gives you an excuse to get together. So, yeah, I mean, it it it's so funny how it all stacked up.
[00:34:59] Yeah. But for me, the turning point.
[00:35:05] I went through my big education. I knew what I wanted to do. I had my career path and then I start this thing and I realized very early on. That if I'm going to be successful, I've got to learn how to deal with public speaking. And that was my biggest fear. I don't know, speaking. I used to get flop sweat. I would panic. I'm in college. I avoided it like the plague. I made sure it wasn't part of a major. I would never, ever, ever, ever do. I was in a sorority.
[00:35:35] I would never, ever speak in front of that. I mean, nothing. You know, I made films, but I was behind the camera. I did not want to be on the side. And now I'm getting paid to do public speaking for the two biggest powerhouses, Tony Robbins and Negroes EEOC. So I am like, well, circle proof that you can get over your fears. You can absolutely overcome obstacles and have fun learning. I mean, this has been a personal development path with a paycheck. That's really what this business turned out to be for me. I had no idea that I was going to be dealing with this. So do you.
[00:36:17] So when you're when you have these major clients that you're now doing public speaking for, is that under the same kind of umbrella? Is the confidence Croner? Is that like a separate offshoot that just came out from it?
[00:36:28] So that just came out and that's just about to happen. So I was in a master. I'm actually I'm sorry. I'm currently in a mastermind with Brendan Bershad and Dean Gross, IOC and their other partner, Ethan Willis, which I absolutely love. It's been one of the best investments in my coaching career. Mastermind's are fantastic. And I'm really, really into self education because I realized self education is what was happening to me at the agency. Right. I told you I couldn't learn about what I wanted to do in college, but it was listening in on phone calls, reading the emails, watching, watching the posturing of the agents. That's how I learned my job. Right. It's so amazing that that is exactly what I'm doing now.
[00:37:15] And I'm doing it. I'm I'm now the teacher. It's it's it's this weird thing that's happened, so. Last spring, like late April, early May, Dean and his friend Tony Robbins partner together and they released a new program called KBB and it's a blueprint on how to build mastermind's.
[00:37:36] And it's really a big push about self education. And I decided to do it because what was really cool for me was, again, I've been doing all this stuff for free. Right? I've been coaching. I've been teaching, you know, for my redan. I don't pay. My team doesn't pay me to train them. Right. But I've been doing this for years.
[00:37:55] So what KBB taught me was how to actually put together all the steps of the course that I would want to release and launch into the atmosphere. It would tell me how to create a mastermind. It would tell me how to do community, how to form communities. So for me, I saw this as this bonus, like I love a blueprint. Tell me the steps. I'll do it. And that's what this is. And so in August, they started talking about. Wanting ambassadors and people to kind of talk about how the program has helped them create things. And I put my hand up right away. It's like, oh, you definitely I'd love to be an ambassador in L.A.. Like, please, I'd love to have hosts and meet ups and. Oh, yeah. This is this has been an amazing experience for me, because if I can do it, you can do it because at 50, you know, I am great at a bunch of this stuff.
[00:38:55] But the marketing and, you know, elements about, you know, creating funnels and stuff like that stuff takes me a long time. But I was given all the tools and it helped me to launch a couple of online programs. And I was like, well, if I can do it, you can do it. Seriously, this is awesome. And then it became, okay, so now you're going to be auditioning for speakers and trainers because we're growing so fast. There's 20000 of us in our Facebook group. April. Wow. Yeah. And Dean and Tony are being asked to speak about this program all over and their schedules are crazy. So they basically need ambassadors to do it for them. So I put my hand up right away. Yeah, sure. No problem. Then like, okay, there's gonna be audition process. I'm like, OK. So first audition, you put yourself on video and, you know, had a certain time to cover certain part of the topic. Sent it in. OK. And I saw Dean probably a week after I submitted it. We were in Sundance at our mastermind and I kept going up to him, probably made him crazy. He just got married, his wife, same as Lisa.
[00:40:09] So I'm on the other Lisa. Like, don't forget me. Don't forget me. You're gonna go back and you're gonna have to go watch those videos.
[00:40:17] Don't forget me. And by the end of the week, he was like, I got it.
[00:40:21] I will be watching you open a bag. Yeah.
[00:40:25] And I thought too around, too. And then there was another video and you're like, oh, God. Okay, here we go. So it went from six hundred to fifty.
[00:40:37] Applicants and eight of us. I think we're up to eight, eight of us got picked. And we go to boot camp and about it we can have. That's so exciting. Yes. So a national circuit, like a speaking tour. I believe so. We don't know anything. We just know there's a lot of trust we have. Yeah. Actually, we just got dropped homework on Monday night. I have to produce nine videos in the next five days. So after I hang up with you, I'm a little bit.
[00:41:09] Yeah. Tell me to do. Exactly.
[00:41:13] So it is what I want. I, I'm sharing this because not because I got the gig and yes, I'm super stoked and I, I just want the experience. Right. I want to learn from the best. Yeah. But I'm going to go back to if I can do this. You can do this. And that's the kind of coaching and training that I like to do with people, is help them get on stuck and building that confidence from the inside out. Because I can help them with their skin. But if they're still messed up inside and they're not feeling worthy and they're not giving good self care and self-love practice to themselves, they're not going to succeed. And that's across the you know, that's across the board. It doesn't matter, again, if it's career or personal life. So for me, it's just. All right. How can we get you unstuck? Let's figure this out. And I love it because it goes back to that time of developing talent. Right. I can see the light in you. I can see what you're good at. I love to serve. So let me help you. Yeah, that's that's really my message. And I've shared a lot of.
[00:42:23] Wounds and failures and craziness in my podcast. The first season was just my story. And then I started doing interviews in the second season and I'm rotating back and forth in the third season and about, you know, again, sharing my story, things I'm going through, but also interviewing other women business owners and how they got there, how they got over it. Right. How they got over that fear of taking that leap. Yeah. And it's I just find it super rewarding. I'm I'm loving all of it. And I wrote a book.
[00:42:53] I mean, like. Yeah, let's climb into. I'm wondering if your book is called Be Hashtag Strong.
[00:43:00] Her guide to building confidence. And what kind of like what are the core tenants of the book? Because Confidence Building eight is a universe unto itself.
[00:43:10] Like there's so many ways to come at it. Totally. And so I try to cover a bunch of it in the eight chapters. It is a workbook because you need to do the practices. So it's kind of an overview of how I got over things right. We go over some basics about, again, learning like maybe what your issues are or are these limiting beliefs? Are you dealing with some kind of block? Is it not feeling worthy? Like where where where are your issues? When I identify them, there's an assessment at the beginning and then we're gonna go each chapter and I'm going to share some nuggets of things that have helped me overcome certain issues and then make suggestions about ways if this is bother, if this is what's affecting you. Let's go this direction. And then every chapter has a workbook so that they have a worksheets, I should say. They said there's you've got to answer. Right. You've got to be interactive for this to work. But what it should help you do is come out of it feeling like you have a better handle on whatever was holding you back, feeling more confident in pursuing that dream. That vision that you had that you didn't think you could really do. And then hopefully you. You work the book over and over, and so you really get through all those pieces, because I find it to be multileveled in the sense that you think it's just one thing that you're trying to improve about yourself, but it's because you have a few other things going on as well. So it it again, it's more it's an overview. I do dig in deep. I keep, you know, from the daily habits. Right. How to start your day. And so that you're winning. To how to take time out and really practice proper self care. To also learning how to feed your mind with positive messaging. So there's affirmations and there's suggestions about, you know, how to. How to care about how you're feeling and to acknowledge it with the people around you. And.
[00:45:25] I don't know. It just awesome, and I like a work style, I like yeah. I'm a big action item person. I never get to leave any powerful meeting or anything without tasking myself with some way.
[00:45:35] I'm going to implement an action item from it because I think it really serves not just to do something physically about it, but it also serves as an incredible reminder, you know, totally a core tenant that you've kind of learned. So I like the workbook style about it moving forward, like over the next two years, because you have this new horizon kind of sitting on your lap. Do you have goals for what you see happening with the confidence crown or this new endeavor with KBB? Like what? What are your plans for the next three years?
[00:46:05] Such a great question. So the KBB thing obviously came out of nowhere. Again, kind of like the book. Yeah, the pod cast I knew was gonna do. I just took my time getting it done. I. You know, it's gonna be sporadic. I'm not I'm not a full time hire in any way, shape or form, it's going to be like wherever they need us.
[00:46:23] We just gotta get shipped out. So I'm still gonna be doing everything else I'm doing here. So developing more coaching programs, probably doing more workshops and mastermind's, because it really is the best way for me to conquer more people and probably more in a webinar format, because that way I can keep costs down for people not renting space and we can just make it away again for people to get the tools that they need to succeed from there. Getting that stage time will probably. Mike makes me want to tweak a few of these things. And I could say something different to you in six months. But I do know in a perfect world, there are gonna be there's gonna be more of logging. I have a IJI TV series that I'm about to launch. So there's gonna be more video content and ways to hopefully interact better with everyone. And then. In the perfect world, I'm absolutely, positively hooked on Reese Witherspoon's shine on. And I would like to create something very similar to that. It was incredible, powerful interviews with important women up and coming and successful already. And it's on Netflix. If you haven't seen it yet, I highly recommend it. But I am that that clicked for me as something that made sense for where I want to take this.
[00:47:57] Practice and where I want to take my story of seeing other women, and they're they've been empowered, so that would kind of be the perfect world. More travel, more, more, more goodness. Just, you know, giving back as much as possible. I love I love to be able to help others.
[00:48:18] Yeah.
[00:48:18] When you were covering it on a lot of platforms, if someone walked up to you tomorrow and said, listen, I spent a good decade in the talent agency industry and managing talent in Hollywood, and I'm turning now into kind of my own development of a branded company where I'm going to help people. Essentially, you walked up to you. Yeah, I would. What are the three pieces of advice you would give her starting out this journey?
[00:48:46] It's so interesting because the industry has changed so much. So I feel like I almost can't speak about it. It's all digital now, right? It's all virtual. You barely even go in for an audition anymore, which I found baffling. So I would probably cost. What would it. Talk to me some about. I think I'd have to remind myself about being open to change and understanding that the medium is changing and that I need to be more flexible. And to, you know, not say no to the reality shows that I now enjoy. And really, I guess, get with the times because it's going to keep changing. And so if you're gonna be successful, you have to be adaptable. And if that means learning other elements, then you've got to keep that self education happening. Or hire the right people to do that for you. So, yeah, I it's it's it's a different medium now. I that's a that's a great question. I'm not sure how I'd look at myself and be like, do not make that same mistake and not be open to trying.
[00:49:52] And what about forming your business, the confidence crown. What advice would you give someone kind of starting out like doing the self branded moment, like core tenants that helped you do that?
[00:50:04] Yeah. So, again, a leap of faith. I think ignorance is bliss. I think the hardest part, I think, in all of us has been stuffing. Finding the right team of people to help you pursue your goals. When you're branding a product and a lifestyle and this whole thing and I went through the ringer this past year and a half with different assistance veejays, including having a horrific experience with identity theft from my personal assistant. So. Oh, yeah.
[00:50:37] Yeah. The V.A. from the V.A. angle. The virtual assistant angle.
[00:50:41] This was actually truly personal. Was in my house. Wow. That. Yeah, it was bad. Yeah. So. So choosing the right people. Staffing right. Choosing the right people. Really vetting people. Really having your S.O.P as your systems of operation setup prior.
[00:51:01] Because for you to grow and scale quickly, you need to basically duplicate yourself. And if all you're doing is spending time training those people to understand you, you're wasting time. So it's always about income producing activity here. The talent. Right. You're the creative part of this. So you again, you have to know when where your limitations are and when you need to hire out for certain things. And learning to delegate was probably the hardest thing I've ever learned or had to had to learn because. As a business owner in the past and as an agent, I've always been, you know, I have to do it all or it doesn't get done right. I mean, I always had assistance, but you always like hitting your head. Like, why did I give them that? They still made a mistake or even with the A's, like I get you know, there's always typos and there's there's it's really hard to find quality people to work with you. And if you have your escapee's and you have great vetting conversations and actually add a third party that like quit having the emotional connection and bring in someone else to help you with the vetting part. I think it really helps because, you know, I might see someone again see qualities in them, but I need someone who can hard core ask them, X, Y and Z about their abilities, because I might give someone a chance to show me versus actually seeing somebody who's already ready to go. Yeah, absolutely.
[00:52:33] So I've got RMI and be open to change.
[00:52:36] If you're going to be successful, you have to be able to adapt, change and adapt and then finding the right staffing, setting up your S.O.P and learning how to duplicate yourself.
[00:52:47] If you doing that self education, part of it is you're again, you got to be adaptable and you got to be constantly learning about new things or again, knowing those limitations and getting those right people in to help you like funnels and adds. And, you know, if you didn't have a marketing background, don't try to tackle every step of it. If that's not your world already, right? Absolutely. Outdoors, super time consuming. Absolutely.
[00:53:15] We are all out of time.
[00:53:17] But I want to say thank you so much for taking the time to meet with me, albeit over Zoome online today. It's a rainy, rainy day in SoCal.
[00:53:25] I'm in San Diego. You're in Los Angeles right now, I guess. Yes. So I really am thankful that you were able to take the time out of your busy schedule. And we will circle back around because I can't wait to find out what happens with the mastermind development piece speaking circuit. And I have a feeling we will be seeing you a lot. And I just want to say thanks so much for taking the time today. For anyone who wants to contact you or find out what you're doing, what is the best route for people to do that?
[00:53:50] Find me on Instagram at the confidence crown and you can find everything else about me there because it's great.
[00:53:57] Yeah, it sounds fantastic.
[00:53:59] Thank you. I really appreciate this has been wonderful.
[00:54:02] Absolutely. For everyone listening. Thank you for giving us your time. And until we speak again next time, remember to always bet on yourself. Slaínte.
